Nov 17 2009

Why Urban Wear is Pretty Cool Right Now

Fashion changes regularly, year on year, month on month. From the sixties onward trends have been set by the famous, and followed by the general public. Urban wear is an interesting category within the fashion industry because of the demographic of the buyers of this style of clothing, and the inspiration in the designs used. From Ed Hardy and Jack and Jones to more high end designers such as Calvin Klein and Gucci, this particular clothing niche has been embraced widely across the whole fashion industry.

The reasons for the growing popularity in urban wear can be traced back to its origins in the early 1980s. Hip hop was evolving as a unique and original style of music amongst the young, black community in New York. To accompany this new style of music, a new style of dressing developed. Loose and baggy was the order of the day, and associations between the rap performers and the clothes that they wore quickly spread. Moving forward a couple of decades and this new style is still prevalent and still popular. It has changed obviously, but the basics have remained pretty similar to the its origins. Not content with just starting a trend, many rap stars have their own clothing ranges, which can make them as much money as their actual records.

Urban wear has spread from its origins on the East Coast of the USA to become a worldwide fashion trend. No longer underground, this style of clothing is as popular amongst the white middle class as it is with its young black exponents. Clothing ranges from companies such as Jack and Jones have combined the surfer ethics with the urban style to produce loose fitting jeans and tops that have a timeless quality to them, which is popular around the world, and covers most age groups. Definitely not formal, but still effortlessly trendy, urban wear appears to be the one fashion trend that will endure from year to year, rather than disappear overnight. Click the links below to find more examples of the type of clothing discussed in this article.

Click on urban wear to find more examples of this style of clothing such as Jack and Jones, Ed Hardy and Oakley.


Nov 12 2009

Choosing a Designer Jean – Popular Designer Jean Styles Explained

Designer Jeans can be a confusing item of clothing to buy, there are a ton of different brands out there, Jack & Jones, Quiksilver, Zoo York to name a few.

Choosing a brand though is the easy part, however there are also many different styles which can make things confusing, some of which I will try and explain for you below.

The most popular types of designer jeans I’ve come across been the Straight Jean, Boot Cut, Low-Rise and Skinny Jeans, so these are the ones I will explain.

We’ll start off with the Straight Jean, a fairly simple one really. This jean is the same width down your leg. What’s great about this jean is that they’re stylish, but also comfortable. They’re great as an urban wear type look with a pair of laces up shoes and a slim jacket.

Boot-cut Jeans. These jeans got their origins from, well quite simply, being made to be worn with boots. Hence the name! This jean is fairly standard at the top, just like a straight cut jean, however begins to taper out at the knee and becomes loose around the ankle area. These jeans can give quite a baggy look. Also popular as a typical urban wear look, these jeans are comfortable and look great with a decent t-shirt and sneakers. Becareful with sizing on these as the looser fit can mean your normal size is too big.

Low-Rise Jeans. The Low-Rise jean is made to sit lower on the hips of the wearer than conventional jeans. The ‘rise’ on a jean is the distance between the crotch and the waist. On Low-Rise jeans this can be around 8 inches, while conventional jeans are around 12 inches. Popular with the teenage crowd, this jean is more suited to a slimmer build.

Skinny Jeans. As their name suggests this jean is tight. This jean gives a snug fit right the way down through the legs and end in a tight fit around the ankles. If you’re of a skinny build and can pull this jean off then it looks fantastic, if however not the most comfortable. Popular with women it has now increased in popularity with the male crowd due to its preference by rock and indie groups.

Visit our shop to view our wide range of mens jeans.


Nov 3 2009

Famous Stars and Straps

Just to let you all know that we’ve just got a load of Famous Stars and Straps gear in.

Check it out @ Famous Stars and Straps.